How WAFF 48 uses digital tools to inform our communities

Stay Connected with WAFF 48 Digital
Stay Connected with WAFF 48 Digital(WAFF)
Published: Feb. 13, 2021 at 12:04 PM CST
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HUNTSVILLE, Ala. (WAFF) - The WAFF 48 Newsroom has a vast number of tools to use every day to better inform viewers before, during and after our daily newscasts.

The WAFF 48 Digital Team expands on TV reports while bringing original reports to new mediums still finding their ways into our lives.

Social media has become the way many of our viewers and followers consume news. The following link lays out the ways WAFF 48 used socials to inform the region.

The COVID-19 pandemic introduced a number of needs for our viewers on a daily basis.

When Governor Kay Ivey issued the first Stay-at-Home Order in April, WAFF carried the entire press conference on TV and the Web. Our story included a number of resources distributed by the Governor’s office to better inform our readers.

Stimulus payments helped many survive during job losses and furloughs. Our newsroom made it a priority to help area residents track stimulus payments until the checks were safely in the bank.

Lastly, WAFF provided important COVID-19 information to those in our viewership that speak Spanish as well. When the FDA released graphics and FAQs shortly after the pandemic started, the WAFF 48 Digital Team created a web story to provide English and Spanish versions each. When the story is viewed on a computer, the left column of images read in English while the right column images read in Spanish.

One of the biggest stories in the WAFF viewing area in 2020 involved the murder of seven individuals in the same home. WAFF’s coverage of this story was a success due to the team work of reporters, producers and digital all coming together as one. In the following link, all seven victims were identified using information gathered by each reporter, confirmed sources from the producer and digital resources that our team monitored throughout the investigation. A story such as this shows the value of teamwork across a variety of skill sets in a newsroom.

The WAFF 48 Digital Team is made up of a manager and three digital producers assigned to different shifts 7 days per week. Each member brings different talents to the table that help add up to an incredible group.

  • Wade Smith - Digital Manager
  • Anna Mahan - Digital Producer
  • Kelsey Duncan - Digital Producer
  • Kelli McShane Rosson - Digital Producer

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