A familiar store with a new face is celebrating its grand opening today.
A new Belk Department Store at Madison Square Mall opened its doors at 10:00 a.m. today.
Employees welcomed a long line of eager shoppers.
The first 250 customers were handed a free giftcard with an undisclosed sum of money.
All in hopes of winning ten thousand dollars to spend.
Janelle Galbreath waited in line to catch a glimpse of the new store.
She says she is just happy to have a new place to shop.
"It's nice to get some high end stores in this part of town. Usually everything is out on the south side."