Madison company scores big opportunity with HGTV

Madison company scores big opportunity with HGTV
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)
(Source: WAFF 48 News)

MADISON, AL (WAFF) - A Madison home improvement company is getting great exposure thanks to HGTV!

Hammer & Sales renovated a house as the network's camera crews were rolling for a pilot episode.

The project showcased their talents. Every inch of the home was redone for an open concept and modern feel.

"When we redesign houses, I feel like we really try to make them both beautiful and functional," explained Chelsea McKinney.

"We learned this process and executed this process and it turned out great," added her business partner, contractor Travis Boginski.

Boginski owned GT Construction for 10 years. Chelsea McKinney and her husband, Ammon, owned Black Door Designs for five years and about a year and a half ago, they all joined forces to work on projects.

Last year, a production company contacted Chelsea and asked if Hammer & Sales would like to film some material for them to present to companies like HGTV to see if there was any interest in doing a show with them.

They thought it was a scam at first, but later learned it was a legitimate offer.

"They scheduled a Skype call with all of us. They recorded that and they pulled from our Facebook and social media accounts, pictures and videos. They put together a 3.5 minute thing to take to LA to what they described as speed dating for production companies and networks. They pitched us to HGTV  and we got the go ahead for them to bring cameras out to film a 7.5 minute sizzle reel," Chelsea said.

The reel was presented to HGTV executives and they approved a pilot episode which was filmed last summer.

"They would come out and film for a couple of days of demo day, design choices, things like that. Then they would fly back and we would go to work. We had really tight timelines to get the work done, like 14 days from demo to what you see now. We were working around the clock," Boginski revealed.

They got it done and the process was captured by HGTV crews.

"I'm ultra-proud of all of us for the work we put in and obviously the product we got turned out really great. And when you hear that the timeline was 14 days, it's amazing," Boginski added.

The pilot episode is now on the HGTV app.

"You can go to the Hammer and Sales Facebook page and like us and the link to watch it is all over the place," Chelsea said. "It's called Fixin to Sell so there's a little Southern twang to it."

The renovated property from their pilot episode with HGTV is now listed on Airbnb and it's booked solid.

Hammer & Sales says the pilot episode doesn't have an air date. They don't know if it will be turned into a series but they hope people will watch the pilot and support their company. For them, it was all about the experience and they'll keep doing what they love, helping folks who want to buy a fixer upper, renovate their current home, or update their home to sell.

"If never ever comes of it, it was a fun experience. It was great to do. We learned the inner workings and will always be able to say we were on the website. If it does take off, that's great too. Either way, we're going to keep building cool houses. We're either going to build them on TV or off TV," Boginski stated.

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