An animated look at 'blandishment'

An animated look at 'blandishment'

(WAFF) - If you've ever watched "A Charlie Brown Christmas" through to the very end, there's a credit that may have puzzled you:

"Graphic blandishment by..."

Well first, we need to ask what 'blandishment' is in the first place. Many of us know the root word, "bland," to mean something unexciting, plain, or without taste.

That didn't seem quite right, so we went and looked up the full word. describes blandishment as "related to the old-fashioned verb blandish meaning 'to coax with flattery, or kind words.'"

As a listing in the closing credits of a cartoon, that makes more sense. You likely wouldn't insult the people who worked for you in the credit sequence, but you might give them a kind word.

"Graphic blandishment," therefore, is a fancier way to give the animators of the Charlie Brown special their due and set them apart from the other crew members.

But why the terminology change? Urban legend has it that creator Charles M. Schultz wasn't a fan of animated features, and chose this term to give credit to those bringing his Peanuts characters to life.

Since the 1965 broadcast of "A Charlie Brown Christmas," some 50 shorts, features and specials have followed, with a full-length feature set to bring the adventures of Snoopy and company to theaters in November 2015.

That's a lot of graphic blandishment.

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