Ben & Jerry's brews up something new in the beer aisle - WAFF-TV: News, Weather and Sports for Huntsville, AL

Ben & Jerry's brews up something new in the beer aisle

Ice cream meets beer in this example product photograph. (Source: New Belgium Brewery) Ice cream meets beer in this example product photograph. (Source: New Belgium Brewery)
(WAFF) -

They're legendary for their creamy creations in the dairy aisle.

Now, Ben & Jerry's is turning their attention to a new area of your supermarket - the beer aisle.

New Belgium Brewing Company of Fort Collins, Colorado, known for their "Fat Tire" brand of libations, announced a partnership with the ice cream company this week. Their plan is to please the palate - and raise awareness for social and environmental causes.

A photograph released by the company depicts an introductory flavor, "Salted Caramel Brownie Brown Ale." It is described as a "special release" beer set to hit stores in Fall 2015.

Both companies are registered Beneficial, or "B Corporations," which are held to performance standards which measure a company's impact on workers, suppliers, communities and the environment.

New Belgium and Ben & Jerry's have been long-time champions for causes such as minimizing carbon pollution and supporting sustainable agriculture.

The two companies promise their respective fans the results of their partnership will be "tasty and meaningful."

More details on the new product line are expected in the coming months.

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