CurbStand Launches #soLAvalet Campaign - WAFF-TV: News, Weather and Sports for Huntsville, AL

CurbStand Launches #soLAvalet Campaign

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Joins Forces with Fatburger to Unveil the Ultimate Concierge Valet Offering at the Burger Joints' Two Bustling L.A. Area Locations

LOS ANGELES, Aug. 14, 2014 /PRNewswire/ -- CurbStand, the iOS app that allows users to seamlessly locate, pay and tip for valet parking from their mobile devices, today announced the unveiling of its #soLAvalet campaign.

CurbStand Logo

Los Angeles is a one-of-a-kind global city. As the entertainment capital of the world, the metropolis is home to renowned and thriving art, sports, music, theater, shopping, restaurant, sight-seeing and outdoor scenes. While those scenes are unmatched, L.A.'s culture is occasionally viewed as over-the-top. CurbStand is hijacking the frequently heard – "That's so L.A.!" – saying and transforming it into a tongue-in-cheek slogan for fun and unique collaborations with local businesses and organizations in and around the City of Angels.

"CurbStand's #soLAvalet campaign speaks to the many 'only in L.A.' experiences that everyone from locals to commuters to tourists encounter. We're embracing the exceptional appeal of our city and applying it to our contemporary valet parking service," said Serge Gojkovich, CEO, CurbStand. "Fatburger is the perfect collaborative partner to kick off the campaign and we will announce a host of other uniquely L.A. experiences in the near future."

To kick off its #soLAvalet campaign, CurbStand is teaming up with Fatburger, the nation's "Last Great Hamburger Stand" with more than 150 locations in 32 countries around the world. In true L.A. style, the two companies are introducing the convenience of CurbStand valet parking for a limited time to customers at Fatburger's West Hollywood and Downtown L.A. locations with plans for additional locations in the future:

  • Fatburger West Hollywood: 7450 Santa Monica Boulevard and North Gardner Street
  • Fatburger Downtown L.A.: 888 South Figueroa Street

"CurbStand is offering a distinctively L.A. concierge-style valet experience for the West Hollywood and Downtown L.A. communities," said Arya Alexander, CurbStand's Head of Business Development.

"We're making it all the more convenient to find and pay for parking, and savor Fatburger's signature burger -- the ultimate in West Coast customer service," added Thayer Wiederhorn, Vice President of Marketing, Fatburger.

CurbStand is pioneering a new era for valet parking, combining innovative smartphone technology, real-time communication of valet parking availability and cashless payment. In three simple steps, Fatburger fanatics can be one step closer to all-beef made-to-order goodness. Just fire up CurbStand's free iOS app and…:

  • Locate: Use CurbStand's geo locator map to select the nearest valet;
  • Pay: View the valet rate for the selected parking location and confirm the payment type and amount – including an option to tip;
  • Go: Show the app-generated reference number to parking personnel, a receipt is automatically emailed, and head on out!

CurbStand is currently available in Los Angeles and is expected to become available in more than six U.S. cities within 12 months. Now serving 80 locations and more than 140 businesses – including many of the most prestigious restaurant and bar locations in Los Angeles, the company is adding approximately 5-10 locations a week.

Interested in learning more about the CurbStand valet parking experience and how it can benefit your business? Contact Arya Alexander at

In the meantime, follow Fatburger on Twitter, Instagram and Facebook. Follow CurbStand on Twitter, Instagram and Facebook, and download the iOS app for free via the iTunes store. And tag all "burger with a side of valet parking" photos with #soLAvalet.

About CurbStand:
Launched in October 2013, CurbStand is an investor-backed startup based in Los Angeles, California that is introducing a mobile payment and specialty services platform for the valet and parking industries. Leveraging cutting edge technologies, CurbStand is delivering a cashless, concierge-style valet experience for customers to find, pay and tip for parking and for businesses and their valet companies to better manage their parking. Restaurants and other businesses interested in offering the seamless CurbStand valet experience should Visit for more information. Follow CurbStand on Twitter, Instagram and Facebook, and download the iOS app for free via the iTunes store.

About Fatburger Restaurants:
An all-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer's liking. With a legacy more than 62 years, Fatburger's extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.

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