Sabra Salsa Hits a Home Run for the Red Sox - WAFF-TV: News, Weather and Sports for Huntsville, AL

Sabra Salsa Hits a Home Run for the Red Sox

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact

SOURCE Sabra Dipping Company

Leading dip manufacturer launches second year as official hummus, guacamole, and salsa of Boston MLB team

WHITE PLAINS, N.Y., July 31, 2014 /PRNewswire/ -- Sabra® Dipping Company (, the leading manufacturer of refrigerated dips and spreads, announced today the beginning of its second year partnering with the Boston Red Sox to be the Official hummus, guacamole, and salsa of the team. Sabra will be celebrating with fans at games in Boston by giving away free samples of their delicious salsa at Fenway Park during August and September as well as free tickets to select games they're sampling at.

To view the multimedia assets associated with this release, please click:

Sabra Salsa Hits a Home Run for the Red Sox

"We are excited to team our fresh salsa with the current World Series champion Red Sox this season," said Eric Greifenberger, Director of Marketing at Sabra. "Great for taking to parties or eating with friends and family, it's also a delicious snack after practice at the baseball park. It's always the perfect time for Sabra."

Known for its award winning hummus, Sabra re-launched its eight refrigerated salsas with new recipes and packaging and is supporting with a fun video featuring in-field farmers singing to vine-ripening tomatoes, a #salsalove sweepstakes and much more. Sabra's line of refrigerated salsas includes Homestyle Medium, Homestyle Mild, Mango Peach, Restaurant Style, Roasted Garlic, Pico de Gallo, Southwestern and Garden Style. The newly re-launched recipes feature more crisp vegetables for a fresher, chunkier salsa bursting with flavor.

"We're excited to once again work with Sabra and share their many great products with fans at Fenway Park," said Red Sox Senior Vice President Corporate Partnerships Troup Parkinson. "We look forward to continuing to build on this great partnership throughout the season."

Sabra salsas can be found in the refrigerated section of the deli at grocery and convenience stores, supermarket and club stores nationwide.

About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dip, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at, and @Sabra on twitter. Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo.

Sabra Southwestern Salsa


Sabra Pico De Gallo


Sabra Restaurant Style Salsa


Sabra Dipping Company, LLC.


To view the multimedia assets associated with this release, please click:

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

1414 North Memorial Parkway
Huntsville, AL 35801

WAFF Is a Proud Member
of the Raycom Family of Stations

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WAFF. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.