Soybu Launches Multipurpose Active Wear Line for Men - WAFF-TV: News, Weather and Sports for Huntsville, AL

Soybu Launches Multipurpose Active Wear Line for Men

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SOURCE Soybu

DENVER, July 31, 2014 /PRNewswire/ -- Soybu, an active fashion apparel line, today announced the launch of a versatile new line for men. Soybu's men's line will be available through select national retailers and on www.soybu.com beginning in September 2014.

"Based on our background in yoga inspired clothing and more than 16 years of experience in the active fashion space, launching a men's line was a natural fit," said Jeff Schmitt, Soybu's co-founder. "Our goal was to create a no-fuss line that had a sleek, masculine look. Our new men's line pushes the envelope with color and gives men the opportunity to express themselves effortlessly. The line is comprised of performance fabric that provides just the right amount of stretch and breathability to accommodate the needs of an active man."

The line was designed for men seeking comfortable and multifunctional athletic wear with a stylish edge. The fabric is moisture wicking, wrinkle resistant, lightweight and anti-static. Some of the pieces within the collection feature mesh paneling to provide enhanced ventilation and mobility. Soybu's men's line is ideal for every day life as well as more rigorous activities, including working out, hiking, golfing, tennis, and more. The collection ranges from $39 to $65. Additional silhouettes, fabrics, and colorways will debut in the coming seasons.

To learn more about Soybu, visit www.soybu.com. For press inquiries, contact abbyh@activefashion.com.

About Soybu:
Soybu-an active fashion apparel line-launched in 2010 in the health-conscious state of Colorado. Soybu's founders realized early on that the only sure thing in life is its unpredictability. So they set out to launch a functional, stylish clothing line that would transition from studio to street and everything in between. Soybu is a brand within the Active Fashion Group-an umbrella company that owns and operates active and lifestyle apparel lines. For more information on Soybu, watch this video. Connect with Soybu on Facebook, Twitter, Instagram, and Pinterest or visit www.soybu.com.

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