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Rentrak Information Will Also Be Used to Assist in Pre-Hard Launch Programming Testing
PORTLAND, Ore., July 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV Everywhere, today announced an agreement with Newsmax Media's news and information channel, Newsmax TV, which had its soft launch on June 16 in close to 35 million homes.
Rentrak's "granular" television measurement service will play a key role in supporting Newsmax TV's marketing initiatives to advertisers and agencies as well as cable and telco service providers.
"As we move toward a hard launch later this year, it is essential that we are able to provide a number of credible and key metrics that illustrate how our programming resonates with our viewers on all platforms," Newsmax Media Chief Executive Officer Christopher Ruddy said. "We believe Rentrak's measurement will allow Newsmax TV to better understand and reach our growing audience."
"We are honored that Newsmax is placing its confidence in Rentrak's measurement service and sees the value Rentrak provides in helping expand their network," said Rentrak's Vice Chairman and Chief Executive Officer Bill Livek.
Newsmax TV provides news and information on politics and policy, health, finance, personal well-being and other topics of interest to the large Baby Boomer audience.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About Newsmax Media
Founded in 1998 and based in West Palm Beach and Boca Raton, Florida, Newsmax Media is a privately held news-focused media organization. The company's media holdings and products include the 25 million daily web viewership Newsmax Feed Network, Newsmax.com, Moneynews.com, Newsmaxhealth.com, and the award-winning Newsmax magazine, as well as more than a dozen health and financial newsletters. Newsmax TV, its latest media property, reaches more than 35 million cable/satellite homes and is available online via Newsmaxtv.com and through iPhone and Android apps.
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