Ala. candidate's low-budget ad gains national attention - WAFF-TV: News, Weather and Sports for Huntsville, AL

Ala. candidate's low-budget ad gains national attention

Darius Foster's ad "In a Box" was called the best political campaign ad of the summer by 'Time' magazine. Darius Foster's ad "In a Box" was called the best political campaign ad of the summer by 'Time' magazine.
Darius Foster is running as the Republican candidate for House District 56. Source: WBRC video Darius Foster is running as the Republican candidate for House District 56. Source: WBRC video
BIRMINGHAM, AL (WBRC) -

An Alabama political ad is getting national attention, and even caught the eye of Sarah Palin.

Darius Foster is running as the Republican candidate for House District 56 and he wanted an ad that caught voters' attention. When Foster put together a low budget ad, he had no idea about the response it would get.

Hundreds of thousands of people have viewed it online. [Watch it on YouTube here.]

The video was shared by Sarah Palin to her more than one million followers on Twitter. She called the ad "great."

Time magazine calls it the best political campaign ad of the summer so far.

"It's such a blessing. We sat down and wanted to have a clear message and be creative with it, but I never expected it to blow up the way it did," said Foster.

The ad consists of Foster's family and friends. He says he made it break apart stereotypes.

"You look at me, he's an African American, OK, he's Republican. It's like each title you give to it, you've further more put somebody in a box and really that's not true. I like a lot of things like many people," Foster said.

"I just want people to know, hey this is Darius, this is who he is, this is who I am and you know at least give me a chance to get to know me and my family and I think it accomplished that."

Foster said the second ad is already in the works, the next one will focus more his platform but with a Foster twist.

Foster will face off against Louise Alexander, who got the Democratic nomination, in the November election.

Alexander, a Bessember business owner and former Bessemer council member, beat out the incumbent Lawrence McAdory during the primaries.

FOX6 reached out to Alexander for comment on the success of her opponent's campaign ad, but she was out of town on Monday. We will pass along her response when it comes in.

Copyright 2014 WBRC. All rights reserved.

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