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eCommerce marketplace, Flubit, uses its wealth of user data to explore the differences in male and female online spending habits.
London (PRWEB UK) 3 July 2014
As a report published today by the Centre for Economics and Business Research states that millions of Britons are paying as much as an extra £2,040 each year by shopping on the high street instead of online, Flubit shares its findings from a wealth of user data to ascertain whos the savviest and whos the most spendthrift when it comes to online shoppers.
Flubit.com allows online shoppers to create better offers on products they want to buy. Since its launch in 2012, its already saved users over £1.5million - thats a lot of sales! And with all those transactions comes a wealth of user data, buying behaviours and patterns. Looking further into these records has enabled Flubit to share some interesting differences in male and female behaviour when it comes to online shopping.
Its often thought, thanks to films such as Confessions of a Shopaholic and TV shows such as Sex and the City, that its women who are the big spenders. However, whilst that might be true of traditional high street shopping, Flubit found that when it comes to indulging in some digital retail therapy, its men that tend to splash out, shopping online more often and with higher basket spends.
It also turns out that UK shoppers are a generous bunch with both sexes spending more on gifts for others than on treats for themselves, mostly made up of Christmas and birthday presents.
Its not altogether too surprising to find, however, that with an average of 67% of all purchases, women take the lead when it comes to who buys most for others! This may be because in a typical relationship the woman takes on the gift buying role for mutual friends and family on behalf of them both.
The only variance in this trend occurs on the approach to Mothers Day, where men do spend more online than women. Could it be that men are more generous when it comes to their Mums? Women, however, spend more than men on Valentines Day, which although may seem to disprove the assumption that its typical of the men to do the spoiling, it could be argued that most men commonly give Valentines gifts they buy offline, such as flowers or a romantic meal or trip.
Looking at when both sexes are the most active with online shopping, the results were surprising Both men and women do most of their online ordering on Mondays men in the evening and women during the afternoon. Perhaps as a little pick-me-up for the beginning of the working week, or buying things they can use or wear over the coming weekend?
There is also a noticeable trend of ordering on a Saturday afternoon, coming second to Mondays for both sexes. However, although most orders are placed on Mondays, men appear to spend more money per purchases on Thursdays, saving big ticket items for later in the week.
In addition to the £2,040 per year that can saved by swapping the high street for the web, Flubits data shows that online shoppers using their platform save even more an average of 10.19% for men and 10.66% for women!
Whatever the day of the week or time of the day, or whatever the item is, both men and women can enjoy generous discounts on the items theyve found online through Flubit.com
Founded in 2012 by Bertie Stephens and Adel Louertatani, Flubit.com is an online shopping service that creates private better offers for UK consumers on products they are ready to buy. It works with a range of independent UK online retailers.
Flubits conversion rate is more than 25% (almost 10 times the industry average) and was named Startup of the Year at the London Web Summit in 2013. In just 18 months, Flubit.com have already had over 1.5 million website visits and created nearly 300,000 discounted offers for their growing customer base, representing savings of over £1.5 million for UK consumers.
For more information or for an interview, please contact Gary Dalton, Head of Marketing on 07919 573701 or email gary.dalton(at)flubit(dot)com
For the original version on PRWeb visit: http://www.prweb.com/releases/Flubit/MenvsWomen/prweb11992331.htm
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