Planes Specialized Logistics Announces Rebranding and New Website, Logo - WAFF-TV: News, Weather and Sports for Huntsville, AL

Planes Specialized Logistics Announces Rebranding and New Website, Logo

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SOURCE Planes Specialized Logistics

Rebranding Efforts Highlight the Company's Unique Logistics Capabilities

CINCINNATI, June 18, 2014 /PRNewswire/ -- Planes Specialized Logistics, a leading provider of supply chain solutions for domestic and global transportation and warehousing, announces the launch of its new website, http://planes-specializedlogistics.com, which introduces the company's rebranding efforts, including a new logo and a revitalized approach to communicating the future of logistics.

Planes Specialized Logistics, an asset-based company with more than 90 years of experience in the transportation industry, is a division of Planes Moving & Storage Inc., which was recently named a 2014 "Top Workplace in Cincinnati" award winner in the medium business category by the Cincinnati Enquirer.

Equipped with advanced technology, global warehousing and integrated supply chain distribution capabilities, Planes Specialized Logistics needed a website, logo and marketing approach that was as state-of-the-art as the company's core strengths.

"The goal of the rebranding initiative was to elevate the Planes Specialized Logistics brand beyond the world of transportation and logistics, and highlight the company's unique capabilities," said John Planes, CEO. "As our business and industry evolves, we continue to respond with our own evolution to ensure we meet the needs of our customers." 

Planes Specialized Logistics is experienced in managing complex, high-value logistics challenges, including final mile and white glove delivery, installation and assembly, transportation management and logistics consulting. As Planes Specialized Logistics continues to grow, leadership has made several changes to plan for the future:

  • Branding – A bold transformation in both appearance and content in order to increase awareness, appeal to new markets and expand the company's scope
  • Website  The new http://planes-specializedlogistics.com website unites the look and feel of the new brand with the information and content Planes' customers value
  • Logo – The first visual component of Planes Specialized Logistics' new brand identity, conveying the company's unique status and forward-thinking outlook
  • Marketing – A new aggressive marketing and outreach approach to cement the company's position in the modern logistics landscape

The cornerstone of Planes Specialized Logistics' rebranding initiative is the new website, which emphasizes the company's distinctive offerings in a contemporary light.  

"Every website that we reviewed in the logistics space featured planes, trucks, trains and ships – it's assumed that those services are part of what we do," said Tim Harris, senior vice president of Planes Specialized Logistics. "We wanted to tell a story about what sets Planes Specialized Logistics apart: our specialized handling abilities, our labor, our advanced equipment, our high-touch solutions, and the uniqueness of what we offer – because we are not your typical 3PL."

Dave McGlynn, vice president of business innovation and global marketing at Planes Companies, added, "Once we had that vision for where Planes Specialized Logistics could go, we brought in design and strategy partners to help create a strong strategic plan integrating marketing, interactive technology and analytics. As we interviewed our entire logistics team, from customer service specialists and logistics coordinators to our account team, we found that all of these people were extremely passionate about what they do for their customers – for Planes Specialized Logistics' customers – and we knew we had to tell that story. It's a very compelling one."

About Planes Specialized Logistics
With more than 90 years of experience in the transportation industry, Planes Specialized Logistics has a broad base of customers in the retail, hospitality, museums/exhibit and asset recovery industries, and has vast experience managing complex, high-value logistics challenges. Planes Specialized Logistics offers its customers a wide variety of high-touch solutions, including:

  • Final mile & white glove delivery
  • Installation and assembly
  • Transportation management
  • Consolidation/deconsolidation
  • Asset management
  • Logistics consulting
  • Global trade & compliance

Planes' experienced team takes a collaborative and consultative approach in designing customized logistics solutions that solve complex client logistics challenges, maximize supply chain efficiencies and provide value-added insights and analysis.

About Planes Moving and Storage

Planes Moving and Storage is a nationally recognized leader in the relocation and transportation industry, offering comprehensive services including household, office moving, furniture installation, asset management, and logistics. As a member of UniGroup, Planes Moving and Storage has access to more than 750 locations in 143 countries worldwide, with global transportation and trade and compliance expertise. This global network includes 46+ million square feet of warehousing, including 7+ million square feet of climate-controlled area. Planes Companies was founded in 1921 by the grandfather of CEO John Planes, and has locations in Cincinnati, Columbus, Indianapolis, Dayton and Chicago.

Contact
Dave McGlynn
9823 Cincinnati-Dayton Rd.
West Chester, Ohio 45069
(513) 759-6000

Video - http://www.youtube.com/watch?v=_HitIaAaQfg

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