Behringer Launches the True Program - WAFF-TV: News, Weather and Sports for Huntsville, AL

Behringer Launches the True Program

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SOURCE Behringer

A Three-Step Personal Branding Approach for Financial Advisors

DALLAS, June 10, 2014 /PRNewswire/ -- Behringer announced today its launch of True, a dynamic business-building program for financial advisors based on a niche-marketing philosophy developed by Judi Rosenthal, a nationally recognized personal branding and self-promotion coach.

Derived from the architectural concept of being "in true," the program's name reflects the advisor's objective of becoming perfectly aligned with preferred clients. True is a framework of principles that help advisors identify and attract clients who have a strong potential to build their business by generating sales, increasing repeat business and maximizing referrals.

"True is an outstanding educational program that provides proven solutions for the marketing challenges that all financial advisors face," said Frank Muller, executive vice president and head of distribution for Behringer. "We're pleased to make this value-added service available to advisors precisely because it's not about us, and all about them. True represents one small way we can contribute to the strength of the financial services industry, and that was reason enough for us to get involved."

"I'm pleased that Behringer is helping me share the personal branding model I developed through my successful experience as a financial advisor and advisor coach," Ms. Rosenthal said. "The True program helps advisors build their business by aligning their practice with their unique talents and personal values. As a result, advisors can enjoy more rewarding careers as they provide specialized services that address the needs of their ideal clients."

Incorporating proven niche-marketing techniques combined with step-by-step instructions for creating a personal brand, True helps advisors market services that resonate powerfully with clients matching a clearly defined profile. Videos, tips and tools, and an educational blog help financial advisors craft a pitch that precisely articulates what they do, who they do it for, and why they are uniquely suited to serve the clients they want to focus on. True also guides advisors through the development of a business plan that will showcase their services to demonstrate compelling value for their target audience. The True program calendar includes new components slated for monthly publication through the end of 2014.

About Behringer

Behringer creates, manages and distributes alternative investment programs for individual and institutional investors. Programs sponsored and managed by the Behringer group of companies have attracted equity of more than $6 billion and made investments into more than $11 billion in assets. For more information, call toll-free 866.655.3600 or visit

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