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More people support alternative energy

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It's not just the government demanding other alternative energy sources like solar. (Source: NBC News) It's not just the government demanding other alternative energy sources like solar. (Source: NBC News)

(NBC News) - On the heels of the EPA's announcement about reducing pollution at power plants, there's a new study that shows other businesses are being forced to go green.

This time, however, instead of being forced by government regulations, businesses are giving in to the will of consumers.

A study by the Deloitte Center for Energy Solutions backs up the claim that it's not just the government demanding other alternative energy sources like solar.

"What's really changed in the alternative energy sector is consumers' support for alternative energy," said Marlene Motyaka, who works with the Deloitte Center for Energy Solutions.

This study shows that consumer interest in alternative energy grew out of the recession when consumers were also looking for cheaper ways to generate power, including wind and solar energy.

Copyright 2014 NBC News. All rights reserved.

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