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SOURCE Collective Bias
Conference keynotes highlight the importance of social shopper storytelling and use of digital analytics to grow audiences
BENTONVILLE, Ark., May 16, 2014 /PRNewswire/ -- Collective Bias, a shopper social media company, celebrated its fifth birthday in style with 300 plus brand professionals and online influencers at SoFabCon 2014, which took place May 8-10, 2014 at The Embassy Suites Hotel and Convention Center in Rogers, Arkansas. Attendees were treated to keynote speeches, breakout sessions and educational tracks from top industry professionals and discovered trends in social media, strategies for growing audience acquisition and the evolution of social shopper marketing.
SoFabCon originated as a place where Collective Bias' Social Fabric community of online influencers could meet, build relationships with clients they've worked with and continue their education as professional influencers. This year's conference held true to fostering community connections, while delivering brand-building sessions for industry professionals alike. Notable trends and themes that came out of SoFabCon 2014 included:
As a social company at heart, it's no surprise that attendees were active on Twitter, sharing highlights and posting photos throughout the event. Here's a snippet of some of the action:
About Collective Bias
Collective Bias is the first shopper social media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes in 2013 and 2014.
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