Affectiva Announces New Facial Coding Solution for Qualitative Research - WAFF-TV: News, Weather and Sports for Huntsville, AL

Affectiva Announces New Facial Coding Solution for Qualitative Research

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact

SOURCE Affectiva

WALTHAM, Mass., May 7, 2014 /PRNewswire/ -- Affectiva, the global leader in consumer emotion analytics and insights, today announced the launch of Affdex Discovery™, an automated facial coding solution for qualitative research. Based on the company's award-winning technology, Affdex Discovery™ provides qualitative researchers the ability to quickly and cost-effectively gather key emotion insights from consumers in a qualitative study. Affectiva will use its comprehensive solution to gather emotion data, from both quantitative and qualitative research, and further develop the world's largest normative database.

Affdex Discovery Moderator Solution

Affdex Discovery™ is specifically designed for moderators to easily uncover participants' immediate, objective emotional feedback. The cloud-based automated facial coding software uses a webcam to capture participants facial expressions, in real-time, as they view online content such as ads, trailers & TV programs. The participants' emotional responses are then processed, analyzed and reported back to the moderator – stimulating deeper and more efficient discussions with individuals during focus groups and in-depth interviews.

"We've received a lot of positive in-market feedback on Affdex Discovery and are truly excited for the opportunities to gather consumers' emotional engagement and better optimize marketing campaigns," stated Nick Langeveld, President and Chief Executive Officer of Affectiva. "Expanding beyond our quantitative platform enables us to provide valuable emotion insights that moderators, researchers and brands would not have been able to gather in qualitative research otherwise."

Affectiva's award-winning automated facial coding, Affdex, is the first, scalable technology used by market researchers and publishers to diagnose and evaluate media campaigns. Over 300 global brands including Unilever, Coke, Kellogg's, Mars, PepsiCo and CBS, have tested over 6,000 ads across 62 countries, to measure consumers' emotional connection with their products and services. Leveraging the scientifically proven platform, Affdex Discovery™, will enable the consumer emotion insight company to further develop the world's largest normative database for qualitative research.

About Affectiva
Affectiva is the leading global expert in consumer emotion analytics and insights. Through Affdex™ facial coding software, the company delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world's largest emotion metrics database, their technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit

Affectiva Consumer Emotion Insights

Photo -
Logo -

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

1414 North Memorial Parkway
Huntsville, AL 35801

WAFF Is a Proud Member
of the Raycom Family of Stations

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WAFF. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.