Firearms company apologizes for gun-toting 'David' ad - WAFF-TV: News, Weather and Sports for Huntsville, AL

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Study claims cave art made by Neanderthals

    Study claims cave art made by Neanderthals

    Monday, September 1 2014 2:41 PM EDT2014-09-01 18:41:11 GMT
    A series of lines scratched into rock in a cave near the southwestern tip of Europe could be proof that Neanderthals were more intelligent and creative than previously thought.More >>
    A series of lines scratched into rock in a cave near the southwestern tip of Europe could be proof that Neanderthals were more intelligent and creative than previously thought.More >>
  • Nigerian forces clash with Boko Haram fighters

    Nigerian forces clash with Boko Haram fighters

    Monday, September 1 2014 2:33 PM EDT2014-09-01 18:33:40 GMT
    Nigerian military officials say they killed about 70 Boko Haram fighters when the Islamic extremists attacked the northeastern town of Bama Monday morning.More >>
    Nigerian military officials say they killed about 70 Boko Haram fighters when the Islamic extremists attacked the northeastern town of Bama Monday morning.More >>
  • Pakistan's premier challenged by raging protests

    Pakistan's premier challenged by raging protests

    Monday, September 1 2014 2:31 PM EDT2014-09-01 18:31:14 GMT
    Anti-government protesters and Pakistani police have clashed once again as the demonstrators pushed into a sprawling government complex in the country's capital in an effort to try to reach the prime...More >>
    Ahead of a joint session of parliament, Pakistan's prime minister and army chief held marathon meetings Monday over violent anti-government protests that could force the premier of this nuclear-armed country to resign.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow

1414 North Memorial Parkway
Huntsville, AL 35801
256-533-4848

WAFF Is a Proud Member
of the Raycom Family of Stations


FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WAFF. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.