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SOURCE UBM Tech
'Small Business Big Game' Gives Super Bowl Ad to a Small Business
SAN FRANCISCO, Feb. 20, 2014 /PRNewswire/ -- Today Tech Marketing 360 announces Intuit QuickBooks as the winner of the inaugural Tech Marketing 360 Campaign of the Year award. The only event dedicated to technology marketers took place this week at The Ritz-Carlton Laguna Niguel in Dana Point, California.
The Tech Marketing 360 Campaign of the Year program recognizes the recent accomplishments of ultra-creative marketing teams present at the event. From a pool of submissions and nominations, the Tech Marketing 360 General Manager and advisory board chose Intuit's Small Business Big Game campaign by Intuit QuickBooks based on its messaging, cause and level of exposure.
To empower small business owners, the Small Business Big Game program received tens of thousands of submissions and awarded one small business an all expenses-paid commercial that aired during the third quarter of the Super Bowl. After shortlisting the finalists, Intuit collected millions of votes to name the grand-prize winner, GoldieBlox –an innovative toy company inspiring girls to push the limits and think creatively through storytelling and basic engineering concepts.
"Although so many impressive campaigns came across our desks, we were blown away by Intuit's cause marketing approach," said Tech Marketing 360 General Manager Gayle Wolski. "Intuit nurtured a six-month campaign and budgeted more than $25 million dollars in rewards. But this wasn't for their benefit alone-they shared the stories of promising small businesses, and ultimately sponsored one company's 30 seconds of fame. They directed attention to so many other companies along the way, helping fellow marketers gain exposure."
"We are honored to be recognized by Tech Marketing 360 and awarded its Campaign of the Year for Small Business Big Game," said Ken Wach, vice president of marketing, Intuit Small Business Group. "Our goal for this program was to give small businesses a voice and recognize their contributions. Having industry experts validate our efforts is truly rewarding."
Intuit received a customized Tech Marketing 360 surfboard with proceeds donated to event beneficiary, Surfers Healing. Based locally in San Juan Capistrano, CA, Surfers Healing aims to enhance the lives of children with special needs through surfing lessons. Donations can be made via their website.
About Tech Marketing 360
Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community and will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations. For more information visit techmarketing360.com.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.
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