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Coors Light to Donate $1 Per Tweet, Up to $75,000, to Refurbish Community Basketball Courts
CHICAGO, Feb. 5, 2014 /PRNewswire/ -- Coors Light and television basketball analyst Kenny Smith have teamed up to encourage basketball fans to help refresh their community basketball courts. Now through April 1, Coors Light will donate one dollar per tweet, up to $75,000, to refurbish community basketball courts when legal-drinking-age fans use the hashtags #FullCourtRefresh and #over21*.
"Coors Light Full Court Refresh is a great opportunity for basketball fans to help restore an important resource in our communities across the country," says Smith. "Not only have these basketball courts produced countless star athletes, they continue to provide a place for ball players to hone their skills and connect with others in their community."
With the help of fans, Coors Light will donate up to $75,000 to the National Urban League, to makeover community basketball courts in Charlotte, Philadelphia and New York City. Each city will host an event where Smith will be available for interviews and photo opportunities on the following dates:
For more information on Coors Light Full Court Refresh, visit fullcourtrefresh.coorslight.com
*Starts at or about 12:00 PM CT on 2/1/14 and ends at 11:59:59 PM CT on 4/1/14 or after 75,000 eligible Tweets are received. Must be 21 years or older and a legal U.S. resident. Subject to Terms & Conditions available at www.promorules.com/1586. Void where prohibited. MillerCoors will donate $1.00 to the National Urban League for each eligible Tweet received up to $75,000. MillerCoors does not receive any money from participating Tweets. All donations will be made by MillerCoors and not by participants. This Program is in no way sponsored, endorsed or administered by, or associated with, Twitter.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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