(CNN) - T-Mobile has a new plan to lure customers away from rival companies.
The carrier announced it will pay early termination fees for those willing to switch from AT&T, Sprint or Verizon.
Under the deal, customers can receive up to $650 in credit after trading in a phone.
That includes a maximum of $350 per line and $300 per phone.
Customers must also buy a new phone from T-Mobile.
It's the latest move under T-Mobile's so-called "uncarrier" strategy, which eliminates contracts.
The deal is likely a response to AT&T's offer to pay t-mobile customers $450 to switch over.
Copyright 2014 CNN. All rights reserved.