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PORTLAND, Ore., Dec. 12, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Mad Men Marketing, Inc., which will utilize Rentrak's ratings currency and Polk Automotive Segmentation for its TV advertising clients.
Mad Men Marketing will adopt Rentrak's local TV ratings currency in Jacksonville and Orlando, Fla. to serve its local clients, including those in the automotive sector.
"We are looking forward to utilizing Rentrak ratings for our television markets," said J.D. Blair president and director of media for Mad Men Marketing. "We are also using Rentrak's Polk overlay in North Florida to give our automotive clients the insights they need about actual purchases made in the region, integrated with what TV stations and cable networks they watch. This robust data, combined with Rentrak's daily demography, will help us continue to provide our customers with the most advanced analytics available."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Mad Men Marketing, Inc
Jacksonville-based Mad Men Marketing is a privately held company servicing Jacksonville, the St. Louis area, Nashville and NYC. The company is a full-service interactive marketing firm providing a variety of services based on client needs locally, regionally, nationally and internationally; specializing in creative ideas, strategy, design and technology. Additional information about Mad Men Marketing can be found on the Internet at www.madmenmarketinginc.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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