Students at Montgomery schools celebrate Red Ribbon Week - WAFF-TV: News, Weather and Sports for Huntsville, AL

Students at Montgomery schools celebrate Red Ribbon Week

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Students at Dannelly Elementary sign the drug free plead wall Students at Dannelly Elementary sign the drug free plead wall

The Montgomery Public School System is celebrating Red Ribbon Week with a variety of fun activities aimed to empower students to say no to drugs, learn about the consequences of using drugs and how they can make healthy lifestyle choices.

Events range from wacky dress days, school assemblies on drug use, educational presentations, signing a pledge wall and reciting the Drug Free Pledge.

What is Red Ribbon Week?

The annual event started with one man. On Thursday, February 7, 1985, at 2:00 p.m., Special Agent Enrique Camarena left the American Consulate in Guadalajara to meet his wife, Mika, for lunch.

Known to his friends as "Kiki," Special Agent Camarena had been in Mexico for more than four years on the trail of Mexican marijuana and cocaine drug traffickers. Kiki was due to be reassigned in three weeks because he had come dangerously close to exposing the top leaders of a multi-billion drug pipeline.

As Kiki walked to his truck, he was approached by five men who shoved him into a beige Volkswagen. One of the men threw a jacket over Kiki's head, and the driver sped away. Kiki never saw his wife or family again. Kiki gave his life in the fight against drugs, and the public wanted to do something to remember his actions.

Red Ribbon Week started in 1985 in Kiki's hometown of Calexico, California, and soon gained momentum across California and then the rest of the country.

The event was formalized in 1988 when President and Mrs. Reagan served as the Red Ribbon Week honorary chairperson.

INFORMATION SOURCE: Montgomery Public School System

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