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SOURCE Canadian Wildlife Federation
OTTAWA, Sept. 18, 2013 /CNW/ - The Canadian Wildlife Federation (CWF), Ten Tree and top international athletes have teamed up to inspire a new movement to encourage youth to live active outdoor lifestyles. That's the Power of 10.
"Telling people to get off their computers won't work. We need to use technology to inspire people to get outdoors -- the inspire videos and ambassadors do that!" says Kalen Emsley, one the Ten Tree creators. "This is a new approach and we are excited to see how it works."
Jordan Eberle, Jeb Corliss, Amanda Ruller, Sean Weatherspoon and Vanina Walsh are among the athletic ambassadors for the CWF and Ten Tree Inspire Movement. Kurt Sorge, Jamie O'Brien, NastiaLiukin, winners of So You Think you Can Dance, and the rowing team OAR Northwest are also part of the motivational approach geared to youth aged 15-30.
Each celebrity role model is featured in a video for the #Inspire10 campaign. The mash up features the Top Ten Reminders for the Wild and Free:
What do you think #10 should be and why? Visit Inspirecontest.com to get involved, view all 10 videos and win weekly prizes. Dragons' Den hosts Bruce Croxon and Arlene Dickinson, along with Wade Luzny, CWF's CEO Executive Vice-President, introduce the campaign. The Inspire Movement is a spin-off of an incredibly successful CWF and Ten Tree Inspire video launched one year ago which has received more than a million views.
"It's time to view our connections to wildlife through a different lens," says Luzny. "I'm proud and excited to drive such a unique approach to conservation education."
About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is dedicated to fostering awareness and appreciation of our natural world. By spreading knowledge of human impacts on the environment, sponsoring research, promoting the sustainable use of natural resources, recommending legislative changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. Visit CanadianWildlifeFederation.ca for more information.
About Ten Tree:
Ten Tree is a pay it forward company. Ten trees are planted for every article of clothing sold. Every single tree planted plays a small role in maintaining biological equilibrium. This will help safeguard the atmosphere and protect the world we play in. Visit TenTree.org for more information.
The Power of 10: Inspire Movement Video Highlights
Inspire Movement Introduced by Dragon's Den Hosts Bruce Croxon and
"I have found some of my most peaceful times, the times I felt like there's nowhere else I'd rather be on the face of the earth moments, have been when I'm eitherby the water or skiing a mountain or on an island somewhere,"
Croxon says in a CWF and Ten Tree Inspire Movement Video.
"I love going outside and running," Dickinson adds. "Nothing I have ever seen in my life is as breathtaking as this country."
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