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SOURCE Partnership for a Healthier America
Reebok's $30 million, three-year commitment is aimed at increasing physical activity in kids;
Mushroom Council will launch a marketing and school-based healthy eating campaign
WASHINGTON, March 8, 2013 /PRNewswire-USNewswire/ -- Today, during the second day of the Building a Healthier Future Summit, Reebok and the Mushroom Council announced new commitments to the Partnership for a Healthier America (PHA). PHA, which is hosting the summit, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to solve the nation's childhood obesity crisis.
"Exploring innovative options for encouraging healthier eating and increasing physical activity is one of the central goals of the 2013 Building a Healthier Future Summit," said PHA CEO Lawrence A. Soler. "Momentum to reverse this epidemic is building every day thanks to organizations like Reebok and the Mushroom Council, which understand the problem and are determined to be part of the solution."
Reebok – Reebok, the global fitness brand, has invested $5 million over the last three years in providing access to fitness to children through the BOKS program nationally, and will invest an additional $30 million over the next three years in organizations and activities that promote physical activity and fitness. A substantial part of this commitment is to successfully grow the BOKS program to as many schools, as possible giving more children access to fitness around the country. BOKS, is a free, before-school physical activity program that was started by moms, energized by Reebok and is supported by communities.
The Mushroom Council, an organization that nationally promotes fresh mushrooms, will help Americans understand the importance of a balanced diet and raise awareness about different ways that mushrooms can help create healthier options for everyday dishes. The Council's multi-faceted commitment to PHA consists of a number of marketing and school-based components, exposing Americans to more nutritious and creative ways to incorporate healthy eating into their lifestyles.
Specifically Reebok is making the following commitments:
Specifically the Mushroom Council is making the following commitments, to be executed over the next three years:
National School Food Programs
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
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