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China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.
2013 Theme : «Leverage Consumer Engagement Across Tiers»
"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.
Leverage China's consumers dynamics and brand advocacy
Harness the power of mobile and social marketing
Embrace online (social) shopping frenzy to reach the masses
Capture Chinese love for storytelling: content your brand