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SOURCE: Visual Revenue, Inc.
France’s Leading News Website Will Use Data to Increase Audience Engagement and Enhance Editorial Judgment
New York, NY (PRWEB) December 11, 2012
Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online publishers with the announcement today that LeMonde, France’s leading news website and one its most respected media properties, will join its rapidly expanding customer base.
The Visual Revenue Editorial Support Platform delivers online publishers real-time recommendations on what content to place where on their web pages and for how long. It is an intuitive solution, designed specifically with Editors in mind, creating a collaborative environment where data enhances editorial judgment, ensuring content placement decisions can be made faster, more accurately and with greater levels of confidence.
"We chose Visual Revenue to be more connected with our readers and to understand exactly how the audience is engaging with the content on our front page in real-time," says Jean-Christophe Potocki, Deputy-CEO LeMonde.fr. "Visual Revenue gives us the insight we need to help us take decisions on what content we should be placing in a given position."
The Visual Revenue Platform will provide LeMonde with a specifically tailored solution based upon their tone and objectives. This includes real-time recommendations for Homepage content placement, automated headline testing, and front page performance reports.
“We’re quite pleased to see a media property as respected as LeMonde joining our band,” says Dennis Mortensen, Founder and CEO of Visual Revenue, Inc. “This partnership underscores the amazing science behind our content recommendation engine and our understanding of the role that editorial judgment plays in delivering great journalism online. It is they who make the decisions, and they who are still kings of the data driven newsroom.”
About Visual Revenue
Visual Revenue, Inc. provides online editors and media organizations with tools that improve their performance. Visual Revenue’s Front Page Decision Platform helps editors to better place content, providing real-time recommendations and predictive analytics to more than 250 global online publishers, including Comcast, The Atlantic, Dallas Morning News, NBC Universal, Cox Media Group, Le Monde, The Independent, News International and many more." The company was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and is headquartered in New York. For more information, visit http://www.visualrevenue.com.
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