MADISON COUNTY, AL (WAFF) -
Skechers will have to pay $40 million to settle an FTC charge over deceptive advertising.
The charge was in relation to their Shape-Up toning shoes. The charge claimed that Skechers deceived customers by making unfounded claims that shoes would help people lose weight and strengthen and tone buttocks, legs and abdominal muscles.
The claim also said Skechers made deceptive claims regarding its Resistance Runner, Toners and Tone-ups shoes.
Alabama was among 43 states that took part in the lawsuit.
"I am pleased we have reached this settlement that will compensate consumers and hold Skechers to account for the unsubstantiated claims made to its customers," said Attorney General Luther Strange. "I am proud of the work performed by our Consumer Protection Unit to safeguard Alabamians from alleged fraud and deceptive practices."
Consumers who bought any of the shoes are eligible for a refund from the FTC or a court-approved class action lawsuit.
A director with the FTC's Bureau of Consumer Protection said that the claims went beyond stronger and more toned muscles. The company made claims about weight loss and cardiovascular health.
Some of the ads claimed to "Shape up while you walk," and "Get in shape without setting foot in a gym."
The variety of toning shoes retailed between $60 and $100.
The complaint barred Skechers from making claims about strengthening, weight loss or health benefits in the future.
The FTC has a similar lawsuit with Reebok International Ltd.
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The ad claimed customers could lose weight just by wearing the shoes. (Source: Skechers Advertisement)
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