Bobby's Bama: Fiero Heaven

MADISON COUNTY, AL (WAFF) - As the engine revs, it's a sight and sound that made for delicious dreams for boys and young men in the mid 80's: the fiery Fiero.

Charles White is a customer who loves this car.

"At any one time now, I've had at least 10. I'm down to one at the moment, because people keep coming to me and buying mine," said White.

So what's the draw?

"It's the only mid-engine production, 2 seater car that Pontiac produced then. It's just extremely fun to drive," said White.

It was small, flashy and inexpensive. And here at the Fiero factory, there are hundreds of them.

Jeremy Biggs and his wife own the place.

"This shop is the only one of its kind in the country. It's arguably the largest Fiero specific shop in the world. Nobody else does the volume that we do," said Biggs.

Biggs uprooted his life because of these cars.

"I actually moved up here from Florida in 1998. I had purchased my first Fiero in '94 and had several and was very interested in the cars and knew this was the largest place of its kind," Biggs said.

After the original owner retired Jeremy bought the business and has been riding a wave of conversions and car sales since.

"...Very open to modifications, you can do a lot of different things to these cars," said Biggs.

In fact, they are known for their 3.4 Camaro and 4.9 Cadillac engine conversions for the Fiero.

And you can even go more modern.

Customer Sean Stringer had a different kind of request.

"I came here to talk to Jeremy about taking a Pontiac Fiero and converting it to an electric car," Stringer said.

No doubt it takes a certain personality to drive a ride like this one. Like White, Stringer is not just an enthusiast but a true fan of the car.

He said he feels lucky to have the largest parts repository just 20 miles away in Toney.

The Fiero was only in production for 5 years, with about 400 thousand mass produced, and this place is keeping them on the road in Bobby's Bama.

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