Report Claims Marketing to Blame for Childhood Obesity Rates

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Nov. 10 - The Center for Science in the public interest says food manufacturers and fast food restaurants use aggressive and sophisticated techniques to directly target children.

The CSPI also says that most of the foods being marketed to kids are high in calories and low in nutrition.

Those companies use agressive marketing techniques to get into kids heads manuiplate their food choices and prompt them to pester them to prompt their parent to purchase products.

Harry Potter, Winnie the Pooh, Spongebob Squarepants, Elmo, games, contests and sports stars are all enlisted to entice children to request low nutrition foods.

The CSPI is recommending the government set standards on what foods may be marketed to kids on television and in schools. It also recommends media campaigns that encourage healthy eating and physical activity.

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